Recently, my wife and I went to see Star Wars: The Force Awakens at the Hollywood 16 Theater. As is the
case when seeing a feature film, our first task was to visit the
establishment’s website to determine show times. For those who have ever
wondered what cutting-edge web design looked like in 1997, look no further. The
garish juxtaposition of lavender navigation buttons and an ill-advised
twinkling star backdrop are a fascinating illustration of minimal effort paired
with sustained indifference. As an added bonus, it renders beautifully on your
smartphone.
The facility’s exterior serves as a harbinger of the apathy
housed within: a sign featuring perpetually un-lit syllables, overgrown
shrubbery planters, a neglected parking infrastructure. Customers are then
compelled to wait outside under a token awning so inadequate it borders on parody.
I can only imagine how infuriating such a structure must be during inclement
weather as it channels the precipitation into the faces of customers.
Eventually, you are able to approach the window and procure
your tickets ($10 or $7.50 for a matinee as of this writing) before
entering the lobby. Immediately to your left you will notice an alcove labeled
“Game Room” but containing nothing more than an artificial tree and a
decommissioned change machine. A morose employee tore my ticket and vaguely
indicated the direction of our theater.
My wife and I then stopped into the restrooms which were akin
to a “before” picture from an extreme makeover program. The soap was gone, the
laminate counter-top had long since succumbed to the onslaught of moisture, and
the hand dryer appeared to be jury-rigged to an outdoor electrical outlet on
the wall. The entire area smelled of diluted cleaning products and shame.
Emerging from the restroom, one is confronted by a large,
circular seating area enwreathed by cushions so soiled they could have easily
been purloined from the dumpster behind a Budget Inn renovation. The concession
area offers the usual fare at only marginally-exorbitant prices. The popcorn
and fountain drinks were fine, but we weren’t brave enough to sample any of the
entrees that featured meat. The remaining lobby is carpeted with a dark cosmic
pattern in keeping with the galactic theme of the website.
Finally we made it to the entrance of our movie. The credits
from the previous movie were wrapping up and were asked to stand outside by a
female supervisor while she and a young male employee cleaned the auditorium.
They emerged about 2 minutes later and we walked in to choose our seats.
Short of visually scanning for a deceased patron, I am not
sure what had transpired during this “cleaning session”. There were still abandoned
cups in the cup holders and popcorn scattered among the rows along with a sampler
of the candy offered at the concession stand. One got the impression that the
space would have benefited greatly from the combination of a leaf blower and
an open emergency exit.
It is stadium seating, although the steps on either side are
so awkwardly spaced that anyone navigating them assumes the gait of someone
whose legs are of dramatically different lengths. The seats recline slightly
(some at the behest of the patron, others because their structural integrity
has been hopelessly compromised) and a choice few of the armrests feature the
remnants of padding. The upholstery, having absorbed years of flatulence and
regret, has long ceased to display a discernible pattern. Even in the low
lighting, one perceives that the speakers and hanging tapestries have not been
cleaned or dusted since the commencement of Operation Iraqi Freedom.
Keep in mind, I was there for a screening of Stars Wars: The Force Awakens yet was
subjected to a preview for Alvin and the
Chipmunks: The Road Chip and Daddy’s
Home (both of which were already released, showing in that very theater,
and likely qualify as cinematic hate-crimes). Given the dust, a commercial for
a mesothelioma class action suit may have been more apropos.
I can report that at least the projector and sound-system
functioned properly for the duration of the film and there were no technical
issues. From other reviews I have read this would appear to be a matter of
luck.
The best way to summarize this theater would be
institutionalized indifference. It is a business that continues to operate and
turn a profit simply because those patronizing it have no convenient
alternatives and/or lack the collective will to demand some. The only other
theater in town is operated by the same ownership group and I imagine that its
facilities will soon succumb to the same malaise that has already claimed its older
counterpart. The disposition of the employees is likely nothing more than a
reflection of a proprietorship whose passion for operating a theater ended long
before their ownership has.