The perceived subtext of purchasing condoms changes
drastically depending on where you are in life. I would argue that one of the
most awkward demographics is a conspicuously married man shopping by himself.
Since most married couples have already adopted a comprehensive birth control strategy
that rarely relies on latex prophylactics, the assumption is that the man
is either having an affair or he doesn’t trust his wife’s participation in the
aforementioned strategy.
Neither applies in my case (and yes I realize that is exactly
what I would say if it did) but for medical reasons we have had to temporarily rely
on more than my ill-timed jokes and career path to prevent the untimely birth
of another child. So, one evening I found myself at a Dollar General attempting
to procure a latex insurance policy.
Unable to locate any on the shelves, I assumed that they were
kept behind the register along with tobacco and the archaic portable CD players
they insist upon stocking. I approached the young woman at the cash register
and asked if they had any condoms as I didn’t see any on the shelves. She
frowned momentarily before squatting behind the counter. Amid the sound of
shuffling boxes, her disembodied voice informed me that she thought she had
found something.
Standing back up, she began to present me with a neon-yellow
box with what appeared to be a cartoon character on the front. Now at this
point I had already made up my mind that I was not leaving with a box of Clover
Valley Ultra-Thins; but as luck would have it, I was never given the chance. Just
as she was about to hand me the package, a look of recognition came over her
and, as she placed the condoms back below the counter, gravely announced, “you
don’t want these.” “If I were you” she continued in earnest, “I would go to a
Walgreens and get something name brand.”
Fearing a backstory would follow, I quickly made my way
toward the exit and thanked her for the heartfelt recommendation.
Not long after that, I found myself at my local Walgreens and
was able to locate the condoms. They were ominously situated on the diaper and
baby food aisle. I can only assume that this was intentional so that if I was
tempted to balk at the price of a box of Trojans I could be reminded of how
expensive the alternative was. It just so happened that there was a sale on the “value
pack” and I fancy myself an optimist, so a few minutes later I found myself
standing in line with enough man-gloves to outfit a Navy frigate.
At long last, it was my turn to check out. After trading pleasantries
with the cashier, I swiped my card and along with my receipt she handed me a
coupon. This, in and of itself, was not unusual. What did startle me was that
the coupon was for $8 off my next purchase of Enfamil baby formula. A smile
began to form at the edges of her mouth as she tore the coupon from the printer
and handed it to me. Our interaction ended thusly:
“Baby formula? Really!?“
“Just in case they don’t work!” she replied a little too
chipper.
Needless to say, this didn’t instill much confidence in my
selection since these coupons are generated by a software algorithm that
predicts what would be (statistically speaking) your most likely subsequent purchase.
Just a suggestion Walgreens: If you wish to continue to charge almost $1 per
condom, perhaps a coupon for Reddi-wip and an e-cigarette would be more
reassuring to your customer base.
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