As a board-certified anesthesiologist, Jason Burke had plenty
of lucrative career options. Hospitals, specialty clinics, and outpatient
surgery centers around the country are always looking for competent
professionals, but he decided that he could best serve humanity by treating one
very underserved affliction; the Las Vegas hangover. Thus, Hangover Heaven was
born.
Armed with what appears to be a decommissioned Aerosmith tour
bus, Burke and his staff cruise the Vegas strip in search of those whose
evening debauchery has left them with morning discomfort. For a few hundred
dollars, you will be placed in one of the bus’s six bunk beds and connected to
an IV drip of proprietary hangover-busting health elixir which promises to have
back you ready to make poor decisions in no time. For those unable to extricate
themselves from their hotel room, Hangover Heaven even offers in-room service
for an additional surcharge.
While I can definitely see the market for “in-room”
treatment, Dr. Burke may be placing himself in a vulnerable position because
there are nicknames for people who spend extended periods of time in the Vegas
hotel rooms of excessive drinkers: accessories after the fact. Even so, this might
still be preferable to driving handfuls of extremely nauseas people around in a
windowless bus for an hour because I could definitely foresee some custodial
issues arising.
The website features video testimonials from customers like
Michael who, after consuming at least “three bottles of vodka” by himself,
found it difficult to get out of bed the next morning. In another video, Alex
reveals that after “thirty drinks or more” he woke up suffering from nausea and
a headache. Richard claims that he drank for a straight ten hours. All three
gentlemen indicated that within an hour of receiving Dr. Burke’s treatment
their hangovers were gone.
The video testimonials are somewhat odd in the fact that they
seem to be differing perspectives of the same night since all of them feature
the same males and one blonde female in the background. It is puzzling that we
are not presented with the female’s testimonial but I assume that she was still
filling out some paperwork at the police department and was therefore unable to
appear.
While I admire the entrepreneurial spirit of Dr. Burke, I
will be somewhat concerned if his business flourishes. After all, if your daily
level of alcohol consumption requires the intervention of a physician perhaps
you should spend the $200 on a substance abuse program instead of intravenous pharmaceuticals.
There is also an irony into peddling the “health benefits” of a treatment to
someone who refers to drinking an entire bottle of vodka at 5:30 PM as “the
pre-game.”
I imagine it is only a matter of time before Dr. Burke adds
other depravity-erasing services to his standard hangover treatment. For the
evening that really got out of hand he could offer a penicillin injection /
marital counseling combo deal or BOGO on nipple-piercing reversals. If he
formulates a serum to cure regret and self-loathing there will be no stopping
him.
In all seriousness, if you need an entire medical staff you
restore you to functionality you might want to try taking it easy the next day.
After 40 brake-fluid shooters the night before, there is no shame in pansying
out with a glass of red wine and a chef salad.
I always felt that a hangover nature’s way of reminding you
that jello shots do not constitute a food group. After all, how many of us
remember waking up from a night of indulgence and saying to ourselves “If only
I had consumed more alcohol this wouldn’t have happened.” By the same token, it takes unwavering
dedication to wake up in a debilitating stupor, take a long hard look at your
life and say, “What can I do to recover from this so that I am well enough to
do it again within 12 hours?”
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.